The passage of time, prolonged exposure to the sun and stress have visible effects on the complexion. folds and wrinkles may begin to appear, causing the shape of the face to lose definition and tone. Cheek procedures such as a facelift serve to tighten facial muscles and eliminate sagging, giving the face a brighter, more youthful appearance. Here you can learn about all the procedures available to improve the appearance of your cheeks. Remember that for any cosmetic procedure, it is important to go to a professional surgeon who is an expert in the field.